Evaluation Task 1

Professional Videos 9x9

1.'My bum is on your lips'. This is the lyric from Eminem-Slim Shady he shows this lyric literally in the video.

2. I think this is how they would want 50 cent to be represented. He's got expensive jewellery and and a crew following him, showing he's important.

3. This shot uses music genre because the band Papa Roach are a metal band, and the shot shows darkness.

4. This shot from Madcon-Beggin video shows them playing the Xbox 360. This is the intertexual reference in there video.

5. This video lucky man by The Verve has very long shots but the camera is constantly moving making it still visually interesting.

6. Foo Fighers-Pretender right at the beginning shows light =s being turned on in the reflection on the floor, i think this shot not only looks interesting, but shows use of lighting too.

7. The video Edith by The Hot Melts uses mise-en-scene to make it look like there playing in an ordinary apartment. The use of book shelves and mirror give it a convincing look.

8/9. Eight is Jack Johnson-Sitting Waiting Wishing. They could have had the idea from Coldplay-The Scientist as they are both reversed videos. Nine is Nickleback-Rockstar this is a very similar idea to the video Feeder-Just A Day

Evaluation Task 1

Our Video 9x9

1. 'Haunted By Your Eyes'. This is the lyric and the image is the literal representation of that lyric.

2. This is how I think the artist would be represented. Quite mysterious, and casual.

3. I feel this shot shows use of music genre because the mood seems very relaxed. This relates to the music because the music itself is relaxing.

4. We wanted to use the idea of the girl being to big in the house in Alice in wonderland, this is a use of an intertexual reference.

5. This shot uses good use of camera because we used the rule of thirds, and we wanted the church to be in the background. This is my favourite shot in the whole music video.

6. This shot shows good use of lighting as we have the natural light coming from the front, and the natural light coming through the trees in the back.

7. This shot shows mise-en-scene. We have the girl singing against the church (rule of thirds again) with the grave stone next to her, and the church wall filling the rest of the shot.

8/9. These two shots demonstrate the ideas we have had from looking at other music videos. Eight shows the old film effect, we watched some videos with similar music and thought it worked well. Nine shows the ending shot when the camera moves up, quite a few videos I have watched have had a similar ending.

Evaluation Task 2

Evaluation Task 3

This a word cloud I created based on the feedback our group had on Vimeo. What it shows is that people agreed and liked the old style film effect. Because it wasn't professional feedback there wasn't much detail.

Here is the feedback we had from professional Ben Gee.

Ben was very positive about our video, and thought it was very professional. He pointed out that he liked the effects, cuts, and thought the video suited the style of music. I am very pleased with all the feedback received.

Evaluation Task 4

Here are some screen grabs of programmes and websites have used:

Final Cut Express was used to edit all the videos made.

Photoshop was used to edit and put together any pictures such as the 9x9 grids

Vimeo was used to upload all edited videos

Flickr was used to upload any photos edited or taken

Dafont.com was used to download font for my digipak

Digipak

This is my poster, I used a picture of the performer because I thought it would be more recognisable to people. I used the cut-out filter on Photoshop to give it a more visually interesting look. If I had more time I would made the reviews in neater positions, and possibly added a quote, for example "Brilliant".

This is the inside of my album. I used a picture that spreads out over both sides of the inside. The booklet has the same image that is on the left side.I did this because there would be too many pictures on the inside. I used the font Retro Rock Poster which I download from www.dafont.com. I think this font works really well, and suits the style of music. I wanted to keep the CD simple. Not many CDs have a picture on them so I went for the same thing. I used a pattern shape and rotated them around the CD, and put the text on the middle. I think it looks much like a CD you would get in an album and I am pleased. If I had more time would have made at least a few pages of what the booklet would have looked like.

This the front and back cover,I used the same cut-out effect. I think it makes the front cover image look very interesting. I looked at albums and noticed that the artist name is usually in a larger font than the album name so I used that in my album. I have realised that I forgot to put a bar code so this would be the obvious thing that I would have done if I had more time.

Feedback for my digipak

• Fits together well, same image twice
• Consistency is great, but having the same image on the front and CD seems a bit wrong. Love the inside picture of the tree, you might want to make the CD blend with the case that well You need a quote or reviewer name with the 5 stars.

The feedback I got is very useful and is clear to me what needs to be done. I agree with what someone said about having the same image twice being wrong, because I wasn't sure what image to put on the CD. Also that I need a quote or reviewer on my poster, for example NME "Brilliant". I will make the changes my feedback suggests and hope for a good improvement.

What we did 2nd March

We have uploaded all the footage and separated the clips so we know which ones are which. We started to edit today and will continue in next lesson.

Plan For Todays Lesson 2nd March

Angelica is late today, so we cannot upload the footage yet as she has the tape. The problem we are facing because of this is time. We have very little time on this, and to do as much as we can when possible. When she has arrived we will upload the footage, and start editing it.

Saturdays Filming

Saturdays filming went well. We decided to film in Bottisham only, because moving from place to place would be very time consuming. We filmed in multiple locations, such as a barn, a church, in woodland areas etc. I am pleased with the footage we got. The tape run out so we ccouldnt film as much as we wanted, but the group decided we can continue on Monday. I have an exam, when we are supposed to be filming, so i will not be able to join my group. If I can it wont be for the whole duration that my group are.

Fridays Lesson

In todays lesson i feel we need to develop a strong understanding of the angles/shots we are going to film on Saturday. It might be a good idea to make a shot list or storyboad so we have a guidline and wont have to ask ourselves what to film next.

Plan For Saturday Filming

On Saturday Sophie has work, but will try to take the day off.
We will meet in town outside the grand arcade at 12.30. From there Angelicas dad will pick us up and drive us to our filming locations, Histon, Bottisham, and Burwell.

What I plan to do in Fridays lesson

In Fridays lesson I plan to talk to my group about what and where we're filming. Hopefully by the end of the day I will have a clear understanding of what we are doing.

Camera Request For The Weekend.

We need to borrow a camera over the weekend because we are shooting in locations we cannot get to this week. On the weekend Angelicas dad will be driving us to the different locations, Histon, Bottisham, and Burwell.

Digipak Compare In My Group

Sophie's Digipak:

I like that Sophie has included pictures of the actor from our test footage. Also how the text works around the images. The next step is to edit it on photoshop, and possibly experiment with effects, and different contrasts.

Test Footage

This is the test footage we got with our actor. We experimented with different shots, and angles. I like the cage, i think it looks really effective.

We Are Filming On Saturday

We now know that we are filming on Saturday, and the weather looks like its going to be fine. 

I am buying a wig from Argos tomorrow for the actor to wear. It is £9.99 which is the cheapest we found.

Thursdays Plan

We are no longer filming in the afternoon. We still plan to film on the weekend. Today i will be working on my digipak.

This weeks Plan

Tuesday: -planning

-location

-shots

-actor availability

Wednesday: -more planning if needed

-digipak

-props

Thursday: -filming at long road (afternoon)

Friday: -look at footage, generate ideas

Saturday/Sunday: -filming (histon,botishom,burwell)

magazine advert

This is my magazine advert, i used my album cover for it.

Digipak Draft

Here is the digipak I created using Photoshop. I edited the pictures to give it an artistic effect. I am proud of this, and it can be improved where it needs to be in the actual one.

Test Footage/Example Shots

L3 TEST FOOTAGE 1 - SOPHIE/ANGELICA/LIAM from cmdiploma on Vimeo.

Animatic

This the Animatic Angelica and Sophie:

9th Feb - Morning

This morning my group planned what to do today, which was:

10.50-12.20: Plan what/where we are shooting this afternoon

1.05-2.40: Shooting test footage (using trees near art block). Shoot different shot types, to see which work well. Use stills camera to take pics of location.

2.40-4.10: Shoot more test footage if needed. start uploading footage

costume/look

Here are some pictures of the artist Imogen Heap:

Her pictures and dresses are in in the style we would like our video. In the top picture she is also got the alice in wonderland theme. For her costume she involves flowers, and leaves which is the nature theme.

9th Feb - Afternoon

Everything went as planned today, and we did all that we planned. We shot test footage behind the art block with Sophie being the performer today. We got a variety of shots such as long shots, pans, and extreme close-ups. Sophie then edited the test footage in the afternoon as me and Angelica had to leave early.

Our next thing to do will be test footage with the Performer, which we plan to do on Thursday.

Locations

Angelica took these photos of an abandoned barn which is a possible location for shooting our video. 

Music Video Dates

This Week (Feb 1st-5th):

• Pre-Visualization
• Production Design
• Animatic (30-45 seconds, on blog on 5th)

Feb 8th-12th:

• Test Footage ( shoot what we can use in the final video, experiment, and compare, Digipak and magazine advert

Half Term (Feb 15th-21st):

• Individually make a draft for a Digipak and magazine advert

Feb 22nd-27th:

• Filming

March 5th:

• All day at Coleridge.
• QuickTime what we have (rough cut).

March 10th:

• All day at Coleridge

March 11th:

• Hand in Digipak and magazine advert (12:00 pm, B102)

March 12th:

• All day at Coleridge
• Hand in finished video!

March 15th-19th:

• Evaluating

Storyboard

For todays task me, Angelica, and Sophie were asked to draw a storyboard for 30 seconds of the song. We chose to do from 0:30 to 1:00. We all drew different images and put them on A3. Then me and Sophie went to look at Yasmin's groups storyboard to give feedback, whilst Angelica got feedback from Rob.

Photography Ideas And Textures

On Friday me and Sophie went out and took some photos for ideas for our video, and texture ideas for our digipak.

Shot Analysis

We looked at music videos that had the same genre music as our chosen track, and had to count how many shot changes there are.

Proffesional Music Video: La Roux-Bulletproof.

Shot changes in - 30 secs: 14

- 1 min:34

I then looked at one of Hurtwood House music videos: Walking On A Dream

Shot changes in - 30 secs:14

- 1 min:27

Thoughts On The Music Video

What Am I Excited About:

• The experiments, ideas, trying new things and adapting ideas because it will be good for future projects, and will also good for gaining skills.
• Seeing the final result because i want to see the publics reaction and to feel Ive accomplished something.

What Am I Worried About:

• Another group is making a video for the same track, and our ideas our very similar.
• Making the video convincing. Location and performance.

How To Solve The Problem:

• Rethink our idea, or mix it up a little so there not so alike
• To Make it look convincing we need to plan!

Hurtwood House Video

This is a video I particularly liked that they made. To remake this without a budget I would black out a room which is simple. Borrow some decks off of a friend, for the dancers i could go to the dance block of college and ask them. For the letters on the wall i could get some MDF and cut the lettering out, then put lights behind it. For costumes I could get the jacket from a charity or second hand shop, and for the dancers rent them for a day, or go somewhere like Primark.

Pitches

Today everybody pitched there ideas, and the rest of the class gave feedback. Our feedback was mostly positive with a few questions like How will we get the surreal effect? All of the feedback will help come up with solutions or alternatives.

Pete changed his mind and decided to let our group and Rob's group do Shadows. We are glad he did this because we had the strongest ideas for this, and are confident that we can do a good job for this track.

Some Band Research

Au Revoir Simone is an electronic indie band made up of three girls from Brooklyn, New York which formed in 2003.

The band members are Erika Forster (vocals/keyboard), Annie Hart (vocals/Keyboard), and Heather D'Angelo (vocals/drum machine/keyboard).

The bands name comes from a line in Tim Burton's Pee-Wee's Big Adventure.

By getting their name from a Tim Burton film, this helps me understand that they like the weird imagery and ideas Tim Burton has which then leads on to inspiration for ideas for the video.

Contacting The Band

Angelica Emailed Au Revoir Simone through Myspace. She wrote that we are a group of AS Media students and are hoping to make a music video with their song Shadows. She put links to our blogs and the key note we made so they could take a look and tell us what they thought. Then Angelica talked about her idea for the music video.

'They replied saying 'Thanks for the inquiry! Yes, you are welcome to use Shadows for this video. Good luck!'

This gave our group some confidence for the video knowing we have contact with the band.

Angelica, Sophie & Liam's Shadows Pitch

View more documents from longroadcreative.

This is the keynote we made for Shadows. It includes our postcard, the bands websites and a few of our ideas on how we can imagine the music video looking.

Postcard and Moodboard

This is the Postcard and Moodboard that Me, Angelica and Sophie made using Photoshop. For the Postcard we effected it to make it visually different, and we wanted to keep the colours the same as there logo. For the moodboard we wanted to get pictures of shadows, alice in wonderland, and forest based around our ideas.

Roles of Production

Pre-Prodution:

-pre-visualisation

-production design

-production manager-Logistics

Production:

-Director - Angelica

-Cinematography - Me

-Production Assistant - Me

-Performance/Choreography - Sophie

-On set photographer - Sophie

Post-Production:

-Digipak

-Marketing

-Editing

We will probably changed roles occasionally to help each other out.

Wikked lil grrrls by Esthero ( second idea )

This is our second Pitch idea, When I listened to this song it reminded me of the muller adverts.

This is how i would imagine the music video to be. It is set in posh olden days, there is possibly a casual party. Then the singing and more upbeat music starts and the singer comes in with bright clothing, crazy hair and make-up. The video would be filmed at this party of the singer lip syncing while going round spilling drinks, kissing random men etc.

Track list

Her is the list of song the class was given to listen to. I thought there were a few good songs, but only a small amount of songs were i could imagine a video. For example Strange Times by The Black Keys I had the picture of a black and white/News print like video. The songs were a bit calm and slow, nothing upbeat and catchy. Our group (Me, Angelica and Sophie) listened to the tracks and wrote down what we thought about each one of them.

Jasmines Talk

In Tuesdays lesson Jasmine come to talk to us about her experience in music videos, and to give us a few tips. She won Sh entered the BBC Blast competition with her Media A level music video and won first place. Here is the video:

.
This is a good video. Jasmine told us that the scenes with the bus and motorcycle were on the spot filming to the video. By winning the BBC Blast she was given the chance to make a music video with professionals, and a £3000 budget. The song she was asked to make a music video for was Lets Dance To Joy Division by The Wombats. Here is the video she made:

In preferred this video to the first, because it just has that music video feel, and looks very professional. Jasmine said she would have liked to edit it herself, but she didn't.

One tip that jasmine said that i found most useful was, if your not sure what shot do next or don't know how draw a storyboard. Then you can play around with that scene, and get the best result.

DigiPak Task

This is the Magazine cover, and album artwork i created for an exercise in class. We downloaded templates and then put images on them using photoshop. I was pleased with my result, having never done this before.

Shapes Music Video

This is the shape music task we did for an exercise in class. We opened photoshop and used the shapes tool. We picked the shapes we wanted to use and imported them into final cut express. The aim was to put the shapes to the beat of the song. The video isn't very long, but i feel i have gathered a strong understanding about it.

My Generation Music Video

MY GENERATION LONG SHOT 2 from cmdiploma on Vimeo.

This is the music video the class made together. The song was My Generation by The Who. I was the bassist, and because i didn't have a strap found it quite difficult to hold the guitar up. However the task was very fun, and it was nice to get the whole class involved.

Personal Statement

Technical Skills:

I have gathered some good editing skills in Final Cut Express at school by making a film opening, also some skills in Sony Vegas Pro 9, and Adobe After effects from home. I also know some things in photoshop by using at school, and at home. I enjoy photography, which could come in useful for the Digipak.

Creativity:

Me and my friends are always discussing what would make a cool music video, and how it would fit with the genre etc. Good for ideas.

Organization:

For the risk project i wrote a blog on my progress what i'm improving etc. It had to be organised, which i did.

Special Powers:

I can provide instruments. I have acoustic, electric, and bass guitars. Also a keyboard. These are essential for a music video.

Music Video Success checklist

The Checklist:

Props/Instruments

Costume that suits the genre of music

Lipsyncing

Variety Of Camera Shots

Multiple Locations

Research

Plan

Evaluate the progress

Digi pak and Poster/Magazine

Photos of work, screengrabs etc

Music Video

This is the music video that me, Hannah, Emma, and Yasmin made. The song is wannabe by Spice Girls. This is mine and Hannah's edited version. We used a thing called markers on Final Cut Express to match the music with the video. This makes it easier for videos where you are lip syncing.

music video research

I am looking at Silence Is Golden by Garbage. Garbage is a Scottish/American band that formed in 1994 in Madison, Wilconsin. There debut album Garbage, was an unexpected smash, selling over 4 million copies. The band members are scottish vocalist Shirley Manson and american musicians Duke Erikson, Steve Marker, Butch Vig. 

I chose The Pretender by Foo Fighters for a good music video. The front man comes out first, and band join him when he starts singing. I think this is to put most of our concentration on the singer. The singer/guitarist is at the front being most important, the other guitarist is to his right, the basest hanging back to the left, and the drummer behind them all. The order they stand shows the importance of the band members. They are in a lit up white room with a red back-wall. This is a nice modern looking setting. The video is basically made of shots of the band members. The faster the music the quicker the camera change. When the riot shield guy walks in, it adds more of a music video effect. Then after a while a whole row of riot shield guys walk in which leads to the audience question the video, and start to think of the possibilities of what's about happen. When the guys put there visors down the music builds up and the audience expects the chorus, but the music slows down. The video is in slow motion when the riot shield guys run. The red wall explodes which looks amazing, and disorientates the riot shield guys but not the band. The band carries on and plays the chorus. Most of the video after are in slow motion, this is to see the red liquid splashing everywhere. Towards the end of the song the video becomes really fast paced. The video finishes with the singer on his knees, putting the audience concentration on him again. Overall it is a great video.

welcome